A slot, described as “Mario Kart meets casino,” has launched on the Las Vegas Strip following the introduction of Running Rich GRAND PRIX, a racing-car-themed slot machine equipped with a full-sized steering wheel.
Developed by Las Vegas-based Competition Interactive, the hybrid game combines arcade-style racing with traditional casino slot play.
First debuted at Santa Fe Station and Palace Station, Running Rich GRAND PRIX is currently in the process of being installed at several Station Casinos properties, including Boulder Station and Green Valley Ranch.
A full rollout will be completed over the summer, also including their Red Rock Resort, Sunset Station, and Durango Casino venues.
With its immersive racing bonus rounds, power-ups, and enticing engagement triggers, Running Rich GRAND PRIX is purposely designed to attract younger, gamer-inclined bettors to the Station Casinos sites.
Product Diversification: When Sim Racing Meets Casino
In a company statement, the developer declared that the game was the result of years of research and development, as well as regulatory compliance, before it could be brought to market. In doing so, they claimed: “This innovation is a major milestone for the casino tech sector.”
Keith Winters, Founder and Chief Creative Officer of Competition Interactive, said: “We’re proud to bring Running Rich GRAND PRIX to the Station Casinos family.”
Winters went on to state: “This rollout marks a major step in our mission to redefine the casino experience with interactive gameplay that resonates with a new generation of players.”
Station Casinos, as with most other Las Vegas casinos, are actively looking for ways to entice new patrons through the doors.
This can be achieved through product innovation or other investments in culture and lifestyle. Recently, the Westgate Las Vegas Resort & Casino marked Elvis Presley’s 90th birthday year by relaunching the Imperial Sky Villa, the former home of Sin City’s most famous resident.
As part of the launch of Running Rich, the company is supporting the launch with extended influencer partnerships, social media promotions, and in-property events throughout the summer of 2025.
